The Olympics are a global event that celebrates competition. Although it falls short of really capturing every major global sport, it is the culmination of determination, perseverance, and dedication for some many athletes who train for years to succeed at something that only comes ones every 4 years.
The Olympics is also a major global event for many global brands. For 2 weeks, advertising executives and brand leaders will have the attention of tens of millions of viewers watching consistently the same event.
That is a priceless opportunity that the IOC and others put a price on to fund part of the cost of the games. Keyword part because the games may have value that is hard to calculate at the moment, but it has real costs for the host city well beyond those 2 weeks.
Please experience my podcast episode above where I discussed another successful outing for Team USA, ideas on how we could get even more medals, and the business side of the Olympics.