Welcome!
There is nothing like starting off your day with that cup of coffee to power you through your morning. Sometimes, the energy you believe a cup of coffee from your favorite coffee shop has is enough to motivate you to push past the obstacles and challenges you know await you. And the value it provides is much greater than just the price you paid for it.
I agree with the notion that things are much healthier and better for you if made from home. But, the reality is that many times, people simply just need to grab something on the way to work, to the gym, to their family events, or on the road. That cup could be that treat that reaffirms your hard work and achievement. While there are number of great home choices for coffee, the ability to grab it and go without the cleanup and remembering to set it up the night before can be helpful.
Everyone has their preferred coffee chain. And they lean into the marketing of those brands. Starbucks appeals to their quality and connection and their customers embrace that. Dunkin appears to its appeal to the blue collar and every day person. America runs on Dunkin! Both meet the needs of their customers for different reasons. And there are a whole host of other customers who prefer neither of them in favor of local options.
Coffee is a big market and is a product that people cannot really do without. They do not want to. Please experience the Coffee Talk below!
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